The company I work for just spent a large sum of money on an ultimately unsuccessful viral campaign. Our leadership’s main strategy, I think, was to target “influentials” and try and dip into their fanbase, readers, and communities.

So for you, Mike, I’m thinking this:

1) If you do try to find “influentials” then find ones who relate and have a readership that is inherently interested in your industry. That will be sough for you I believe, because the “connecting people who want to work and people who need to get stuff done” industry is just not that exciting. Not a lot of bloggers in your industry,

2) Have something worth blogging about. Bloggers don’t want to look like corporate sellouts. If you have something newsworthy, then fine. Maybe the idea of hireAHelper is newsworthy in an industry-shattering sort of way (i.e. Netflix).

Those are my thoughts. My hunch is that driving random net traffic to HireAHelper.com is not the kind of publicity you’re after (or should be after). Strategic alliances with businesses and services that directly relate you your service of connecting two people with complimentary needs (the Hire’er and the Helper) would be the route I’d aim for. Like home Depot, Lowes, Starving Students, Moving Companies, etc etc.

But what do I know I’m just a web designer.