Things may have to be changes or be added as you update the website or change your offers. Rewriting policies to address problems that have arisen. This way when they happen again in the future, there is a policy written that you can refer to. Changes may include promotions that are outdated, addressing issues that customers may not be understanding, and finding out what converts better.
Every couple months or on some kind of regular basis, you should go through all your content and read everything. Make sure it is current information and everything is being addressed clearly. A good place to start is the FAQ’s or Terms and Conditions. Collaborate with the Customer Service Representatives to see what common questions they are getting from customers. Certain content may not be clearly stated enough on the website. For example, at HireAHelper, we recently addressed certain issues that were not explaining themselves clearly enough to customers on our website. The Customer Service Representatives got together with the web developer to make improvements.
This can be discussed in Company Meetings. This will allow the different department to collaborate on what is not working and figure out ways to solve problems that are continuing to arise. Assign tasks to people so it is clear who is doing what and that nothing is getting overlooked.
February 11, 2010 at 2:33 pm |
I’ve got years of experience with writing anything from articles to reviews but this is really something…
March 6, 2010 at 5:05 am |
Can blogging hurt my career? If you’re already employed, your blog could get you fired. Delta Air Lines, Friendster, Google, Microsoft and Wells Fargo have all reportedly fired employees or contractors over the content of their online journals. In most cases, the bloggers were let go for either criticizing the company or fellow workers, disclosing embarrassing or confidential information or otherwise offending the boss’ sensibilities.
March 7, 2010 at 2:18 am |
Can I be fired for whistle-blogging about my company’s violation of the law? No, if you report the violation before whistle-blogging about it. Many federal and state laws protect “whistleblowers” – employees who reveal their employers’ unlawful activities. Typically these laws protect employees against retaliation even if the employer was not actually doing something unlawful, so long as the employee reasonably believed that it was. Some of these laws protect blowing the whistle about specific matters, like reporting violations of the Securities and Exchange Commission rules or other fraud against shareholders. Others confer more general protections. But blogging about unlawful activity without reporting it to a government agency may not be protected. See next question.