Viral Marketing Strategy – 101 – PlumberSurplus.com

A lot of you read my post on BlendTec and their big mishap (since then their YouTube video shows up 3rd for searches on BlendTec on YouTube) , I’ve been thinking lately… the guys at PS have the resources to really pull of a successful viral campaign if they want, here’s my idea:

  1. Make up a composition of “Will It Blend” spoofs that use one of their manufacturers garbage disposals. I’ve seen some pretty crazy stuff put into garbage disposals before, and I’m sure with their resources they can get a hold of a “super garbage disposal” that you could put just about anything into.
  2. Get a hook, use “character” as the mock-blendTec guy. Ideas:
    • Gangster: “Will it blend B$#$?” – Blends firearm, evidence, drugs, another gangster
    • White Trash: Blends dog from his front porch (its wrong, but we all know that faux animal sadism spreads), car parts found in front yard, beer cans
  3. Post the video on YouTube and draw publicity to it through a few blogs.
  4. Post the video as a “Video Response” to all the BlendTec videos
  5. See if BlendTec will host a “Blend off” vs the garbage disposal.

That’s pretty much it… Post your feedback if you think my viral marketing strategy would work. PlumberSurplus are you up to the challenge?!

TheFunded – Social (VC?) Networking that works

There has been a lot of coverage in the news about the new controversial site TheFunded.com, so like any good natured up-and-coming e-commerce entrepreneur I decided to check it out. The results of me merely checking out the site have been astounding.

Here’s a timeline/overview:

Saturday - I recieved email from “The Founding Member” (ambiguously referred to as “Ted”) inviting me to join. I went through the site reading the reviews of the few VC/Angels groups that we have talked to and gained lot of insight. I saw there was a section to write “Letters” to VC’s… so I decided to try it out. I posted: How Do I Get Out Of The Catch 22 Of The Vc Process? and the next thing I know its on the homepage, and over 15 people have commented and offered feedback on my dilemma. Awesome right? It gets better.

Monday - “Ted” emails me alluding that he enjoyed the post and would like to help – I’m curious how he’s going to help since no one knows who “Ted” is (part of the reason for the publicity of the site). Soon thereafter this post shows up: Interesting Post, Feedback, and Response, and my iPhone lights up emails from VC’s, Angels, and sympathetic entrepreneurs (even one Investment Bank in LA).

Wait did you read that last article? – If you didn’t, this is my favorite part:

The “Catch 22″ post has also been picked up by mainstream media, such as this reference in the blogs for Entrepreneur magazine”

Entrepreneur Magazine! Sure enough Tim Berry picked up the story and wrote about it, not once, but twice on the blog. He also did a piece on his personal blog.

I’m sure the whole ordeal is not over yet… but just in case you wanted some numbers to back up how much response that 1 little post got, here’s what it has landed us so far.

Before this weekend we had:

  • 1 interested Angel Group (TechCoastAngels)
  • A lawyer who was interested in possibly introducing us to a couple VC firms in San Diego.

And now, as of Thursday we have:

  • 2 successful entrepreneurs (with 4+ startups, and at least 1 successful acquisition under their belts) willing to meet and possible make introductions to a few VC firms.
  • 1 Investment Bank in LA interested in hearing our pitch at a lunch meeting, and if it’s not a hit with them, they would be willing to make introductions to other big VC firms in LA.
  • 1 VC interested in at least having a phone conversation about the our idea.
  • 1 Angels group interested in having us present.
  • At least 2 other entrepreneurs in similar situations wanting to talk and swap ideas.

A Lesson in Free Advertising: BlendTec

For those of you who haven’t heard the story…

BlendTec developed a great blender and had a hard time getting the word out about it, so they made a bunch of videos of their blenders taking on random household items like rakes, coke cans, and even Tiki Torches.

The videos ended up on YouTube and their sales sky rocketed (Who wouldn’t want to watch someone put all sorts of large objects in an industrial strength blender.

BlendTec vs. Glow Sticks

The guys at PlumberSurplus were attending the Internet Retailer conference and happened to video this:

See the original Video Here.

It’s really great PR for both BlendTec as well as “The Surplus” as both will probably end up getting thousands of hits and brand recognition.

We’ve toyed with the idea of advertising on YouTube doing things like this, the problem is you can’t count on the spastic success of “hit” videos, regardless the instant success of the Will It Blend videos (and similar) will keep people trying for years to come.

Whoah… ING Savings… for Businesses?

So we just got venture capital right? And we’re looking into getting some CD’s so that we can make the most possible interest in the safest way possible while we don’t need the money. Then I run across this…

http://business.ingdirect.com/ 

I’m the biggest advocate of ING Direct as a bank that has ever lived. It is the ultimate purple cow as far as I’m concerned, their Electric Checking Account pays me 3%+ interest AND has no overdraft fees AND has the best web interface I’ve ever seen with a bank.

Just thought I would share in case anyone else out there might have a ridiculous amount of VC they don’t just want sitting.

Marketing Via Little Annoyances

I was just thinkin the other day how 95% of the emales I get in response to a friend of family member loking at HireAHelper is letting me know they found a speling or grammer error.*

Seth posted this: http://sethgodin.typepad.com/seths_blog/2007/06/maybe_not_so_du.html

Same idea I guess…. I’m thinking about spelling something wrong on the site and throwing a “find the error” contest…

* (Grammar errors on purpose)

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