“What’s In A Name”

October 7, 2009 by 3 Comments

Picking a company name is important and can be a difficult task. It is the first thing that the customer is going to see about your company, developing their first impression. You only have a couple of words to describe your company in. Something catchy and simple is always a safe bet. The title should include what the company does like the word moving or movers. This will make it easily distinguishable for customers and explains right away what kind of business you offer. Make it ease to spell and pronounced. Some examples include using your last name or words that represent moving like strong. The words strong or reliable are simple words that give customer confidence in your company.

The company name is something you don’t want to change often or at all. If you change your company name then people may not be able to find it again or you will have to build up your clientele and strong reputation all over again. Don’t want a name someone already has, things can get very confusing if that happens. You can make a logo to go along with the name. It will make it more memorable for the customer.

When it comes to moving company names, you want something that shows the strength of the business. This is the name that is going to represent your company.

Related Article: Business Development and the Economy

Filed under Business, Marketing, Tips

The Importance of Customer Reviews

August 26, 2009 by 4 Comments

“They did a great job and finished the work faster than I expected.”

OR

“They arrived late and worked a little slow, but eventually got the job done.”

Which of these two companies are you going to choose? Mostly likely the first one.

check out movers with five star reviewsMore than three quarters of American Shoppers feel that it is important to read customer reviews before making a purchase. Online shoppers who are having no contact prior to purchasing a service or product will rely on customer reviews for a referral.

Customer reviews are guaranteed to show invaluable results and alert a company upon their strengths and weaknesses. From there, the review your helpercompany has the opportunity to make adjustments accordingly. This is a cheap and easy process with fast results. It increases the relationship between customer and provider.

One way to increase your companies rating on HireAHelper is through customer reviews. Future customers look at those and are greatly influenced by the past experience of others. If the customer knows nothing about your company, these real life experience of past costumers gives them confidence in your company.

To get customer reviews, after the job is completed, HireAHelper sends out an email to the customer with a link that allows them to review their helper. After a job is completed, let the customer know about the review and ask them to please take a few minutes to fill it out. This will help increase your number of customer reviews and increase your ranking on the website. Be polite, courteous and do a good job, and I’m sure the customer will have not problem leaving a review.

The importance of a satisfied customers should be valuable to your business because that increases future business. Clientele increases business which increases profit.

Filed under Blog, Marketing, Tips

Business Development and the Economy

August 13, 2009 by 1 Comment

What does it take to keep a business running in this economy or in any economy? In this recession, things are still expanding and new products are being put on the shelves. In this world, things move so fast. The moment you have purchased the latest phone or ipod, it is already outdated and a newer, faster version is available. You expand and make updates, and a week later feel outdated. New products are always coming out. It can be a viscous cycle that involves spending money, growing, and spending more money to keep up with the unknowing economy.

You have to constantly improve in order to keep up, bet the competitors, and appeal to customers. We launched our latest helper website a supply_and_demandcouple week ago, and it got me thinking. The new version makes it easier for us and our service providers. But when is it time to upgrade? When is it worth the money and time? Sometimes you know you need it when there is a growing demand. But, sometimes you may just have to take the risk, hoping the supply will increase the demand. It is hard to keep up, but small updates here and there will make a difference and show people that the business is growing.

visit www.hireahelper.comWhat is the best way to get your business noticed? Stick to the same logo. The more a person sees your site, the more credited and reliable they will see it as. Stick to the same logo when advertising so that people can associate them together. For example, when promoting Greek life, a fraternity or sorority will use the same color T-shirts (the color of their organization) for all of their events. That way when potential rushees, a person who are interested in joining a Greek organization, sees that around campus they immediately recognize the color and know what sorority it represents. It is a great marketing tool.Look at Coca-Cola, they use the same red log with same style font everytime, and it is known worldwide. Recognizing brand labels or colors is sometimes easier to remember than the name of the company.

Filed under Business, Marketing

Phone Etiquette: In and Out of the Business World

June 25, 2009 by 5 Comments

“Hello” phone etiquette for movers

That is the first impression a person has of you on the phone. Your tone, delivery, manner of speaking, and undertone are all noted in that one word, and people have a tendency to make quick judgments. How you present yourself, represents you and your company.

Whether using the phone at home or at work, there is a certain custom that people follow. “Hello, is John there” or “This is John,” and then the conversation continues about the purpose of the phone call. Not talking face to face with a person requires different senses in order to establish a relationship. You can’t see hand gestures or facial features; it is all verbal. How does that affects our attitude about the person? A friendly voice is always a plus, so the other person on the line knows you want to talk with them. Since they can’t see you, the only impression they have of you is the tone in your voice and what you are saying. The number one thing, in my opinion, is to be polite when talking to a customer or friend. This says a lot about you as a person. Remember, you are representing your company if these are business related calls, and how you present yourself will put an image to the company for the customer.

Picking up the phone
The tone in your voice is either going to make people interested or turn them away. If you are monotone and sound bored, the person on the other line is not going to be interested. Caller ID has become a great invention so you can see who is calling and prepare in advance for a business interaction or a personal conversation. If it is work related, answer with the company name and your name. It lets the caller know they have business worldreached the correct sender. A proper goodbye, “have a nice day”, “thank you”, or “looking forward to speaking with you next time,” are always a plus.

Answering Machine
“You have reached Nicole. Please leave a message with your name and number, and I will get back to you as soon as possible.” We have all heard this before as the most common answering machine message, and it works! It is simple and to the point, stating all the important information.

Your answering machine allows you to add your own personal touch to your phone, but keep in mind who is hearing it. If business related, it should sound professional, stating the contact person, the company’s name, and times available. Especially, if you are job hunting, you want your possible employer to hear a polished machine.

One of the funniest things is when people leave a long message, rambling on, and then forget to say the important information like their name or phone number. When leaving a message, you want the person to want to call you back. Be clear when stating your name, phone number, and what you want (a call back, a message left for you, returning a phone call, etc.) Don’t ramble. Once people hear that beep, sometimes they freeze and forget how to make complete sentences. It’s okay; it happens to me and then I find myself rambling and repeating everything. Therefore, it doesn’t hurt to plan in advance what you want to say. In the movie, He’s Just Not That Into You, one of the girls wrote a script for the message talking on phoneshe was going to leave on a guy’s voicemail. That way, you know you are prepared, and the voicemail sounds good instead of a bunch of gibber jabber with no actual point to the message. Follow up phone calls are good too after an interview; it shows that you are interested.

Returning Phone Callsimportant for movers to return phone calls
Most people have those relatives they don’t want to call back, but returning a voice mail should be done in a considerate manner of time. Just think, if you were trying to get a hold of someone, you would want them to call you back as soon as possible. Don’t make the sender have to leave another messages. Callers should wait no longer than 24 hours to hear from you; be courteous. Keep time changes in mind.

Phone Tag: we have all played this game, where two senders keep reaching each others voicemail and leave several messages back and forth. To help avoid this, leave a time frame for when you will be available.

Of course, things are going to be different when talking to friends. They already know you. But when talking on the phone, they still can’t see your facial expression or body language, so you are communicating with just your voice. Some relationships are based on phone calls: long distance relationships, placing phone order, etc. It matters how one represents him/herself. If you are a salesperson, someone is more likely to buy your product if you are polite and excited about it.

Coming Soon: Communicating with Customers in the Moving Business. A similar article, but more geared specifically toward service providers communicating effectively with customers.

Filed under Blog, Business, Marketing

Winding up for the Pitch

October 2, 2007 by 1 Comment

The question: how do I effectively pitch to blogs? is a fairly common one– and is even discussed in the post below. Seth Godin would answer that question by suggesting, as the title of his book puts it, to turn ‘strangers into friends and friends into customers’ (define the terms ‘strangers’, ‘friends’, and ‘customers’ however you like to apply to your position).

The first thing you need to know: Bloggers do not care about you, or your company; bloggers care about whatever it is they blog about.

Imagine you’re at a cocktail party. You don’t walk up to someone and immediately jump into a conversation about what you’re selling. You scope out the room, sip your drink, and create small talk until you make an intelligent connection with another party go-er. This is the same strategy that should be used in approaching bloggers.

Your first step is to research your target blogger. You have to really understand what the blogger writes about, and wants to write about. If your pitch doesn’t interest the blogger, you’re wasting everyone’s time. Consider your business model. Evaluate it until it makes you blue in the face. But keep in mind, bloggers don’t want a summary of your business model, they want what’s interesting. You have to think big. Exaggerate if you must– but make your business model: ground shifting, life changing, economically effective, etc. These are the things bloggers want to write about.

Now you need to take your “perfect pitch” final draft edition, and throw it away. Bloggers are a new school of PR; they don’t want your press release or media kit– this is online PR. Pitching to blogs starts with building a relationship.

  1. So now you have an idea of who your blogger is, and what interests them, right? If not, go back three spaces.
  2. Now you need to figure out a way to spin your pitch off of whatever it is that interests this particular blogger. If it’s not possible, then cut the line, and cast again. Trust me, there are plenty of bloggers in the sea.
  3. If you’ve made it to step three, the last step, then your final mission is to master and execute the proper approach.

Remember, bloggers want to hear what’s interesting, and phenomenal. They don’t care about your site, they care about the large-scale economic effects your site may have on the supply and demand economy.

Filed under Blog, Business, Development, Marketing

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