This is something every company, big or small, should participate in. Whether you meet in an office building or somewhere else, just getting everyone together is the important thing.
First, set a date and time, and give everyone advance notice if preparation is needed.
Having an agenda is very important for these meetings. They don’t happen a lot so you can’t afford to be running around in circles with a group of people staring at you. Prepare a list of topics that need to be discussed: ideas for improvements or suggestions for change, or things that need to be fixed.
Have each person or each department bring a list of improvement or ideas for the future. This is the best time to do that. You want to take advantage of having everyone together to get feedback from employees. Let everyone have a chance to speak and express their ideas whether it is in open discussion or giving each person the floor one-by-one. This is a good time to set goals for the company: monthly and yearly.
This should be done on some kind of regular basis, maybe once a month. Decide how best to run the meeting based on your company size, number of departments, and topics being discussed.
Another good idea, is to have food provided. That always gives people an incentive.
1.New phone system: Communicating effective with customers is very important.
2.Purchase new equipment: get any equipment that you need or don’t have.
3.Expanding: getting licensed and insured if not already, begin to offer full service moves.
4.Website design:update the design of your website. Make it easy for customers to maneuver through. It can be something easy and basic as long as it functional. This is worth doing because it makes an impression on customers and gives them an idea about what your company offers.
The question: how do I effectively pitch to blogs? is a fairly common one– and is even discussed in the post below. Seth Godin would answer that question by suggesting, as the title of his book puts it, to turn ‘strangers into friends and friends into customers’ (define the terms ‘strangers’, ‘friends’, and ‘customers’ however you like to apply to your position).
The first thing you need to know: Bloggers do not care about you, or your company; bloggers care about whatever it is they blog about.
Imagine you’re at a cocktail party. You don’t walk up to someone and immediately jump into a conversation about what you’re selling. You scope out the room, sip your drink, and create small talk until you make an intelligent connection with another party go-er. This is the same strategy that should be used in approaching bloggers.
Your first step is to research your target blogger. You have to really understand what the blogger writes about, and wants to write about. If your pitch doesn’t interest the blogger, you’re wasting everyone’s time. Consider your business model. Evaluate it until it makes you blue in the face. But keep in mind, bloggers don’t want a summary of your business model, they want what’s interesting. You have to think big. Exaggerate if you must– but make your business model: ground shifting, life changing, economically effective, etc. These are the things bloggers want to write about.
Now you need to take your “perfect pitch” final draft edition, and throw it away. Bloggers are a new school of PR; they don’t want your press release or media kit– this is online PR. Pitching to blogs starts with building a relationship.
- So now you have an idea of who your blogger is, and what interests them, right? If not, go back three spaces.
- Now you need to figure out a way to spin your pitch off of whatever it is that interests this particular blogger. If it’s not possible, then cut the line, and cast again. Trust me, there are plenty of bloggers in the sea.
- If you’ve made it to step three, the last step, then your final mission is to master and execute the proper approach.
Remember, bloggers want to hear what’s interesting, and phenomenal. They don’t care about your site, they care about the large-scale economic effects your site may have on the supply and demand economy.
For those of you who haven’t heard the story…
BlendTec developed a great blender and had a hard time getting the word out about it, so they made a bunch of videos of their blenders taking on random household items like rakes, coke cans, and even Tiki Torches.
The videos ended up on YouTube and their sales sky rocketed (Who wouldn’t want to watch someone put all sorts of large objects in an industrial strength blender.
BlendTec vs. Glow Sticks
The guys at PlumberSurplus were attending the Internet Retailer conference and happened to video this:
See the original Video Here.
It’s really great PR for both BlendTec as well as “The Surplus” as both will probably end up getting thousands of hits and brand recognition.
We’ve toyed with the idea of advertising on YouTube doing things like this, the problem is you can’t count on the spastic success of “hit” videos, regardless the instant success of the Will It Blend videos (and similar) will keep people trying for years to come.
I was just thinkin the other day how 95% of the emales I get in response to a friend of family member loking at HireAHelper is letting me know they found a speling or grammer error.*
Seth posted this: http://sethgodin.typepad.com/seths_blog/2007/06/maybe_not_so_du.html
Same idea I guess…. I’m thinking about spelling something wrong on the site and throwing a “find the error” contest…
* (Grammar errors on purpose)