Hire A Helper - A Movers Blog » Marketing

Using Facebook or Twitter as Social Networking for Your Business

nicoleives — Tue, 09 Feb 2010 18:36:59 +0000

There is an ongoing discussion in our office about whether or not using Twitter as social media will help to increase our business by a substantial amount. Or if it is worth taking the time to upkeep it.

Let’s begin with a few stats:

Facebook has over 350 millions active users. More than 700,000 local businesses have active pages on Facebook.

The average number of tweets per day is about 1.9 million.

People are using Facebook and Twitter as social networking to help spread the word about their company. This could be a good thing, but how much does it help the company? It creates a relationship market. For example, HireAHelper has a Facebook set up where you can become a fan, allowing us to create a relationship with our movers. It’s free, and it couldn’t hurt. Especially, with the popularity that Facebook and Twitter have right now. This is not to say your business will make a profit by doing this, but it will get your company name out there and possibly help you build clientele.

You can create a target audience, promote special offers or events via Facebook, and keep people updated about your business by creating a fan page.

Pros-

It’s free

Easy to update

Easily accessible through smart phones

Cons-

It may be easy to update, but the down side of that is it has to be constantly updated which could be hassle for some people

Doesn’t guarantee an increase in profit

A couple months ago, our credit card processor company went down temporarily, ceasing our ability to allow orders to go through. While this was being fixed, the company were updating their twitter constantly letting their clientele know about the progress being made to solve the problem. This helped to eliminate large amounts of phone calls they would have received about the matter. This is a good example of how Twitter and Facebook is helpful for getting important information out quickly and efficiently.

Finding a Reliable Moving Company

nicoleives — Mon, 11 Jan 2010 18:37:52 +0000

When it comes to finding a moving company, everyone values something different. Some people value reliability: the move has to get done on a certain day and at a certain time. Some people value the reviews of past customers: which company has the best customer reviews. And some people are just looking for cheap, day laborers to help get the job done.

At HireAHelper.com, we have a review system that will help you find the best company according to your needs. The helpers on are site are listed according to customer reviews and jobs they have completed through our website. So you can check out the helpers we have in your area and find exactly what you are looking for.

The internet has allowed marketplaces to thrive by connecting buyers and sellers from disparate locations. HireAHelper is like marketplace for moving labor, listing several helpers in areas nationwide to allow customers to compare rates all from one website. Helpers sign up on our website, and we handle the booking and advertising for them.

Check out hireahelper.com to get quotes and set up reservations.

“What’s In A Name”

nicoleives — Wed, 07 Oct 2009 21:55:22 +0000

Picking a company name is important and can be a difficult task. It is the first thing that the customer is going to see about your company, developing their first impression. You only have a couple of words to describe your company in. Something catchy and simple is always a safe bet. The title should include what the company does like the word moving or movers. This will make it easily distinguishable for customers and explains right away what kind of business you offer. Make it ease to spell and pronounced. Some examples include using your last name or words that represent moving like strong. The words strong or reliable are simple words that give customer confidence in your company.

The company name is something you don’t want to change often or at all. If you change your company name then people may not be able to find it again or you will have to build up your clientele and strong reputation all over again. Don’t want a name someone already has, things can get very confusing if that happens. You can make a logo to go along with the name. It will make it more memorable for the customer.

When it comes to moving company names, you want something that shows the strength of the business. This is the name that is going to represent your company.

Related Article: Business Development and the Economy

The Importance of Customer Reviews

nicoleives — Wed, 26 Aug 2009 21:14:02 +0000

“They did a great job and finished the work faster than I expected.”

“They arrived late and worked a little slow, but eventually got the job done.”

Which of these two companies are you going to choose? Mostly likely the first one.

More than three quarters of American Shoppers feel that it is important to read customer reviews before making a purchase. Online shoppers who are having no contact prior to purchasing a service or product will rely on customer reviews for a referral.

Customer reviews are guaranteed to show invaluable results and alert a company upon their strengths and weaknesses. From there, the company has the opportunity to make adjustments accordingly. This is a cheap and easy process with fast results. It increases the relationship between customer and provider.

One way to increase your companies rating on HireAHelper is through customer reviews. Future customers look at those and are greatly influenced by the past experience of others. If the customer knows nothing about your company, these real life experience of past costumers gives them confidence in your company.

To get customer reviews, after the job is completed, HireAHelper sends out an email to the customer with a link that allows them to review their helper. After a job is completed, let the customer know about the review and ask them to please take a few minutes to fill it out. This will help increase your number of customer reviews and increase your ranking on the website. Be polite, courteous and do a good job, and I’m sure the customer will have not problem leaving a review.

The importance of a satisfied customers should be valuable to your business because that increases future business. Clientele increases business which increases profit.

Business Development and the Economy

nicoleives — Thu, 13 Aug 2009 18:11:42 +0000

What does it take to keep a business running in this economy or in any economy? In this recession, things are still expanding and new products are being put on the shelves. In this world, things move so fast. The moment you have purchased the latest phone or ipod, it is already outdated and a newer, faster version is available. You expand and make updates, and a week later feel outdated. New products are always coming out. It can be a viscous cycle that involves spending money, growing, and spending more money to keep up with the unknowing economy.

You have to constantly improve in order to keep up, bet the competitors, and appeal to customers. We launched our latest helper website a couple week ago, and it got me thinking. The new version makes it easier for us and our service providers. But when is it time to upgrade? When is it worth the money and time? Sometimes you know you need it when there is a growing demand. But, sometimes you may just have to take the risk, hoping the supply will increase the demand. It is hard to keep up, but small updates here and there will make a difference and show people that the business is growing.

What is the best way to get your business noticed? Stick to the same logo. The more a person sees your site, the more credited and reliable they will see it as. Stick to the same logo when advertising so that people can associate them together. For example, when promoting Greek life, a fraternity or sorority will use the same color T-shirts (the color of their organization) for all of their events. That way when potential rushees, a person who are interested in joining a Greek organization, sees that around campus they immediately recognize the color and know what sorority it represents. It is a great marketing tool.Look at Coca-Cola, they use the same red log with same style font everytime, and it is known worldwide. Recognizing brand labels or colors is sometimes easier to remember than the name of the company.