Phone Etiquette: In and Out of the Business World

June 25, 2009

“Hello” phone etiquette for movers

That is the first impression a person has of you on the phone. Your tone, delivery, manner of speaking, and undertone are all noted in that one word, and people have a tendency to make quick judgments. How you present yourself, represents you and your company.

Whether using the phone at home or at work, there is a certain custom that people follow. “Hello, is John there” or “This is John,” and then the conversation continues about the purpose of the phone call. Not talking face to face with a person requires different senses in order to establish a relationship. You can’t see hand gestures or facial features; it is all verbal. How does that affects our attitude about the person? A friendly voice is always a plus, so the other person on the line knows you want to talk with them. Since they can’t see you, the only impression they have of you is the tone in your voice and what you are saying. The number one thing, in my opinion, is to be polite when talking to a customer or friend. This says a lot about you as a person. Remember, you are representing your company if these are business related calls, and how you present yourself will put an image to the company for the customer.

Picking up the phone
The tone in your voice is either going to make people interested or turn them away. If you are monotone and sound bored, the person on the other line is not going to be interested. Caller ID has become a great invention so you can see who is calling and prepare in advance for a business interaction or a personal conversation. If it is work related, answer with the company name and your name. It lets the caller know they have business worldreached the correct sender. A proper goodbye, “have a nice day”, “thank you”, or “looking forward to speaking with you next time,” are always a plus.

Answering Machine
“You have reached Nicole. Please leave a message with your name and number, and I will get back to you as soon as possible.” We have all heard this before as the most common answering machine message, and it works! It is simple and to the point, stating all the important information.

Your answering machine allows you to add your own personal touch to your phone, but keep in mind who is hearing it. If business related, it should sound professional, stating the contact person, the company’s name, and times available. Especially, if you are job hunting, you want your possible employer to hear a polished machine.

One of the funniest things is when people leave a long message, rambling on, and then forget to say the important information like their name or phone number. When leaving a message, you want the person to want to call you back. Be clear when stating your name, phone number, and what you want (a call back, a message left for you, returning a phone call, etc.) Don’t ramble. Once people hear that beep, sometimes they freeze and forget how to make complete sentences. It’s okay; it happens to me and then I find myself rambling and repeating everything. Therefore, it doesn’t hurt to plan in advance what you want to say. In the movie, He’s Just Not That Into You, one of the girls wrote a script for the message talking on phoneshe was going to leave on a guy’s voicemail. That way, you know you are prepared, and the voicemail sounds good instead of a bunch of gibber jabber with no actual point to the message. Follow up phone calls are good too after an interview; it shows that you are interested.

Returning Phone Callsimportant for movers to return phone calls
Most people have those relatives they don’t want to call back, but returning a voice mail should be done in a considerate manner of time. Just think, if you were trying to get a hold of someone, you would want them to call you back as soon as possible. Don’t make the sender have to leave another messages. Callers should wait no longer than 24 hours to hear from you; be courteous. Keep time changes in mind.

Phone Tag: we have all played this game, where two senders keep reaching each others voicemail and leave several messages back and forth. To help avoid this, leave a time frame for when you will be available.

Of course, things are going to be different when talking to friends. They already know you. But when talking on the phone, they still can’t see your facial expression or body language, so you are communicating with just your voice. Some relationships are based on phone calls: long distance relationships, placing phone order, etc. It matters how one represents him/herself. If you are a salesperson, someone is more likely to buy your product if you are polite and excited about it.

Coming Soon: Communicating with Customers in the Moving Business. A similar article, but more geared specifically toward service providers communicating effectively with customers.


Winding up for the Pitch

October 2, 2007

The question: how do I effectively pitch to blogs? is a fairly common one– and is even discussed in the post below. Seth Godin would answer that question by suggesting, as the title of his book puts it, to turn ‘strangers into friends and friends into customers’ (define the terms ‘strangers’, ‘friends’, and ‘customers’ however you like to apply to your position).

The first thing you need to know: Bloggers do not care about you, or your company; bloggers care about whatever it is they blog about.

Imagine you’re at a cocktail party. You don’t walk up to someone and immediately jump into a conversation about what you’re selling. You scope out the room, sip your drink, and create small talk until you make an intelligent connection with another party go-er. This is the same strategy that should be used in approaching bloggers.

Your first step is to research your target blogger. You have to really understand what the blogger writes about, and wants to write about. If your pitch doesn’t interest the blogger, you’re wasting everyone’s time. Consider your business model. Evaluate it until it makes you blue in the face. But keep in mind, bloggers don’t want a summary of your business model, they want what’s interesting. You have to think big. Exaggerate if you must– but make your business model: ground shifting, life changing, economically effective, etc. These are the things bloggers want to write about.

Now you need to take your “perfect pitch” final draft edition, and throw it away. Bloggers are a new school of PR; they don’t want your press release or media kit– this is online PR. Pitching to blogs starts with building a relationship.

  1. So now you have an idea of who your blogger is, and what interests them, right? If not, go back three spaces.
  2. Now you need to figure out a way to spin your pitch off of whatever it is that interests this particular blogger. If it’s not possible, then cut the line, and cast again. Trust me, there are plenty of bloggers in the sea.
  3. If you’ve made it to step three, the last step, then your final mission is to master and execute the proper approach.

Remember, bloggers want to hear what’s interesting, and phenomenal. They don’t care about your site, they care about the large-scale economic effects your site may have on the supply and demand economy.


Getting Traffic and Links to Your Website by Pitching to Popular Blogs…

September 21, 2007

Is easier said than done. I have been trying to network and have been emailing pitches to popular blogs and even the little unknown blogs for about 3 weeks now. Result- I’ve had a few mentions that got my blood pumping and kept me motivated for a few days.

Still, the question I ask at the end of everyday is HOW do you get a mention from these influential bloggers.

I have experience pitching and networking traditional news media. But when I started the job of pitching hireahelper.com to bloggers, I knew I was headed into unknown territory for me, so I did my homework first. I read countless blogs and articles about what to do, and more importantly what not to do. And then I took the plunge and dove in headfirst thinking I had my head on straight and I would be successfully tracking results within a week or so.

Everyday I eagerly search and read and pitch, only to come out empty handed. The underlying duty at hand is one that I am not skating around, but one that I am trying to short cut through. Unfortunately, I will eventually have to do. I will have to study all of these blogs and read them and comment on them everyday to build relationships as an everyday reader without dropping in solicited links and messages.

That’s hard work! Not to mention it doesn’t guarantee an article, a review or even a link.

My final thought… Does anyone know which bloggers prefer bribes?


Viral Marketing Strategy – 101 – PlumberSurplus.com

September 14, 2007

A lot of you read my post on BlendTec and their big mishap (since then their YouTube video shows up 3rd for searches on BlendTec on YouTube) , I’ve been thinking lately… the guys at PS have the resources to really pull of a successful viral campaign if they want, here’s my idea:

  1. Make up a composition of “Will It Blend” spoofs that use one of their manufacturers garbage disposals. I’ve seen some pretty crazy stuff put into garbage disposals before, and I’m sure with their resources they can get a hold of a “super garbage disposal” that you could put just about anything into.
  2. Get a hook, use “character” as the mock-blendTec guy. Ideas:
    • Gangster: “Will it blend B$#$?” – Blends firearm, evidence, drugs, another gangster
    • White Trash: Blends dog from his front porch (its wrong, but we all know that faux animal sadism spreads), car parts found in front yard, beer cans
  3. Post the video on YouTube and draw publicity to it through a few blogs.
  4. Post the video as a “Video Response” to all the BlendTec videos
  5. See if BlendTec will host a “Blend off” vs the garbage disposal.

That’s pretty much it… Post your feedback if you think my viral marketing strategy would work. PlumberSurplus are you up to the challenge?!


A Lesson in Free Advertising: BlendTec

June 6, 2007

For those of you who haven’t heard the story…

BlendTec developed a great blender and had a hard time getting the word out about it, so they made a bunch of videos of their blenders taking on random household items like rakes, coke cans, and even Tiki Torches.

The videos ended up on YouTube and their sales sky rocketed (Who wouldn’t want to watch someone put all sorts of large objects in an industrial strength blender.

BlendTec vs. Glow Sticks

The guys at PlumberSurplus were attending the Internet Retailer conference and happened to video this:

See the original Video Here.

It’s really great PR for both BlendTec as well as “The Surplus” as both will probably end up getting thousands of hits and brand recognition.

We’ve toyed with the idea of advertising on YouTube doing things like this, the problem is you can’t count on the spastic success of “hit” videos, regardless the instant success of the Will It Blend videos (and similar) will keep people trying for years to come.