In this month’s Main Feature we talk about letting your professional performance drive your business growth. But hey, that doesn’t mean you can’t advertise.
If you can have some fun with your marketing, that’s even better!
Sydney, Australia storage specialist Storage King recently put out this (arguably) goofy but (clearly) effective ad campaign that has been resonating with their customer base.
Notice how they provide what pretty much any storage company provides these days: packing materials, hand trucks, movers (through HireAHelper, right?), and of course, storage space. So what makes the Storage King the king? We have no idea. But that’s not the point.
These guys have come up with something unique. Something that resonates with people, even though we know of no actual case of anyone developing a rash from the mere prospect of moving. Something visible, simple, and completely ridiculous.
Something that grabs people’s attention in a fun and playful way.
Think you need to be super slick or insanely intelligent to capture the minds of people? Come on, this guy has become an international craze, for Pete’s sake!
Most people don’t want to move. Most people do want to have fun. With Storage King we see an example of how to bring these things just a little bit closer together.