2024 Study: Half As Many Millennials Move as a Decade Ago. Where Are They Going?

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Key Findings

  • 11% of millennials moved in 2023, only half as many as a decade ago
  • “New or better housing” (16%), ”New job” (13%), and “Establishing own household” (11%) are the top stated reasons for millennial moves
  • The share of millennials moving for “Cheaper housing” (9%) in 2023 is the highest it’s been since 2011
  • Montana (+95%), Connecticut (+56%), and Maine (+54%) saw the most millennials move in, compared to moving out
  • Tampa, FL (+95%) metro saw almost twice as many millennials move in versus leave
  • Metros of New York, NY (-56%), San Jose, CA (-51%), and Los Angeles, CA (-40%) saw far more millennials leave versus move in

America’s largest generation – millennials (those born between 1982 and 2000) – are steadily rolling towards becoming middle-aged, and grappling with the fact that they may not be better off than the generations before them.

This is because millennials are among the highest earners, yet they are also the generation with the second highest level of household debt. As of last year, the share of millennials who own a home has finally reached over 50%, while some 16% are still living with their parents

 

[High mortgage rates and low home sales] could explain why the amount of those in this generation who move has steadily declined. The share of millennials who moved last year is half of what it was just a decade ago.”

 

And despite a relatively strong year for job growth and the economy in general, 2023 had the highest mortgage interest rates in recent history, with the worst home sales record in 28 years.

This could explain why the amount of those in this generation who move has steadily declined. The share of millennials who moved last year is half of what it was just a decade ago.

To understand millennials’ living situation better, we examined the trends shaping millennial moves in the United States and highlighted the cities and states that saw the most millennials leave, as well as move in.


Why the Share of Millennials on the Move Has Almost Halved Over a Decade

Reflecting broader national moving trends, the share of millennials who moved over the last decade has declined. And this decline is rather sharp! 

Unlike Gen Z whose moving rate is trending upward, only 11% of millennials moved in 2023, down from 21% the decade prior (2013).

In part, such a slowdown can be a natural consequence of people settling into their life, becoming homeowners, having children, and establishing themselves in their careers. However, as various studies suggest, millennials are less likely to own a home, be married or have kids

This is why the explanation for the declining rates of millennial moves is likely more to do with the socio-economic situation millennials find themselves in.

Housing Unaffordability

On average, aspiring first-time buyers can’t afford home ownership, due to the almost complete unaffordability of homes across the United States. 

And the millennials who can afford a home are unlikely to buy (and move into) a newer home because current mortgage rates are two to three times higher than in the previous decade.

Renting

The situation in the rental market is similarly dire. While rental rates seem to have plateaued lately, they’re still 22% higher than before the COVID-19 pandemic, while average earnings in the same period have risen by 3.2%, according to the U.S. Treasury.

Debt & Finances

Another factor that’s holding millennials back from moving is finances. Saddled with an enormous amount of debt (a lot of it from student loans), many millennials likely find themselves unable to afford to move, with many living paycheck to paycheck.

In last year’s HireAHelper moving survey, 58% of respondents (and 60% of millennials) who wanted to move said they had to stay put because they couldn’t afford to move. This combination of economic trends and financial forces leaves many Americans, millennials chief among them, locked into their current housing situation, unable to get onto the housing ladder — let alone move upwards.


New Homes and New Jobs: Top Reasons for Millennial Moves

So what about those millennials who did manage to relocate? 

The three main drivers of millennial moves in 2023, according to our analysis of the U.S. Census data, were ”Wanted new or better housing” (16%), “New job or job transfer” (13%), and “To establish own household” (11%).

When it comes to moving for new jobs, millennials are the most likely generation to make such a move. Only Gen Z comes close, with 11% of their moves taking place for new jobs.

It is also for the first time since before the declaration of the COVID-19 Pandemic that job-related moves accounted for as many as 15% of all moves that they collectively made.

At the same time, a roughly equal share of millennials moved “For cheaper housing” (9%) and more explicitly, reportedly moved because they “Wanted to own a home, not rent”(9%).


To and From: Origins and Destinations of Millennial Migration

Millennials might be moving less than before, but they still account for around 1 in 5 of all moves (18%) across state lines in 2023, based on our analysis of the U.S. Census data.

Top States for Millennials

Looking at the U.S. states, Texas attracted the highest number of millennials moving out of their home state. 

Last year, the Lone Star state welcomed almost 400,000 millennials as new residents, which is nearly 10% of all the cross-state moves made by millennials in 2023!

In terms of net moves (i.e., the ratio of those moving in, versus those moving out), the undisputed leader is Montana, where 95% more millennials moved in than left.

 

Last year, the Lone Star state welcomed almost 400,000 millennials as new residents, which is nearly 10% of all the cross-state moves made by millennials in 2023!”

 

Four other states had around 50% more millennials move in versus out: Connecticut (+56%), Maine (+54%), Oklahoma (+53%), and New Hampshire (47%).

One possible explanation for why these particular destinations were chosen is due to household income

Those making interstate moves to Maine, Connecticut, and New Hampshire had a 29% higher household income than those moving to Montana, Oklahoma, and South Carolina.

State Net Millennial Moves State Net Millennial Moves
Montana 95% New York -52%
Connecticut 56% California -39%
Maine 54% District of Columbia -33%
Oklahoma 53% Iowa -31%
New Hampshire 47% Louisiana -29%
South Carolina 40% Massachusetts -28%
Texas 39% Illinois -25%
Florida 38% Wisconsin -20%
Tennessee 38% North Dakota -18%
Arizona 37% Arkansas -11%

Bottom States for Millennials

When it comes to states millennials were most keen to leave behind, the biggest losers were New York (-52%), California (-39%), Massachusetts (-28%), and Illinois (-25%).

These states, infamous for their high cost of living, lost significantly more millennials than they gained last year.

The list of states millennials were more likely to leave also highlights their sensitivity to home prices; as many as 19% of millennials who left California, and 17% of those who left New York, moved to find cheaper housing — that was the highest percentage of housing cost-driven moves across all states.

Find out how popular your state was in the millennial cross-state migration using our interactive map below.

The Top Cities: Top Millennial Metro Destinations Are in Florida

Much like retirees, many millennials appear to be moving to cities and their metropolitan areas in Florida.

Top States for Millennials

More specifically, metropolitan areas around Tampa, FL (+95%) and Jacksonville, FL (+54%) – had some of the highest net gain of millennial residents in the country.

Slotting in between them is the Las Vegas, NV metro area, which saw 52% more millennials move in than leave last year. The Gen Z magnet Austin, TX was also up there, with 47% more millennials moving in versus out of the Austin area in 2023.

Metro Net Millennial Moves Metro Net Millennial Moves
Tampa-St. Petersburg-Clearwater, FL 95% New York-Newark-Jersey City, NY-NJ-PA -56%
Las Vegas-Henderson-Paradise, NV 56% San Jose-Sunnyvale-Santa Clara, CA -51%
Jacksonville, FL 54% Los Angeles-Long Beach-Anaheim, CA -40%
Nashville-Davidson-Franklin, TN 53% Detroit-Warren-Dearborn, MI -34%
Austin-Round Rock, TX 47% San Francisco-Oakland-Hayward, CA -31%
Bridgeport-Stamford-Norwalk, CT 40% El Paso, TX -29%
Phoenix-Mesa-Scottsdale, AZ 39% Milwaukee-Waukesha-West Allis, WI -29%
Oklahoma City, OK 38% Miami-Fort Lauderdale-West Palm Beach, FL -27%
Richmond, VA 38% Chicago-Naperville-Elgin, IL-IN-WI -26%
Raleigh, NC 37% Hartford-West Hartford-East Hartford, CT -25%

Bottom States for Millennials

As per the state-level findings, metro areas in New York and California are losing the most millennials. Both the New York City and San Jose, CA metros had over 50% more millennials leave than move in.

Curiously, both Florida and Texas featured metros on both sides of the scale. While millennials may be flocking to metros around Tampa, FL and Austin, TX, it looks like they’re moving out of El Paso, TX and Miami, FL metros.

Check out all the metros with enough move data to paint the picture in our interactive map below.


Will Millennials Move Again?

We enter 2024 with a relatively positive outlook on the economy, the real estate market, and jobs. That would suggest that if you correlate millennial migration to economic trends, as we’ve done at great length in this study, you would have to predict millennial moving could rise again soon. And for such a frequently disenfranchised generation, they can use all the good news they can get.


Sources and Methodology

All data on moves, their origins, destinations, and reasons behind them was taken from the U.S. Census Bureau’s Current Population Survey and its Annual Social and Economic Supplements, as available via IPUMS. All estimates and percentages are based on moves within the United States.
For this study, we adapted the definition of generations from Beresford Research which defined them based on their age in 2023 as follows:
  • Gen Z: 18* – 26
  • Millennials (Gen Y): 27 – 42
  • Gen X: 43 – 58
  • Baby Boomers: 59 – 77
Technically, Gen Z includes anyone from age 11, but our analysis only included moves made by adults.
Net gain and loss for states and metropolitan areas was calculated as follows:
  • # of people moving into the state or city, to
  • the # of people moving out of the state or city,
  • expressed as a percentage (%)

Illustrations by Maddy Vian

2023 Study: The Year Gen Z Adults Moved More Than Any Other Generation

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Key Findings

  • Gen Z is the most mobile generation, as 17% of its adult members moved in 2023, compared to 8% across all ages
  • Around 16% of moves by Gen Z adults were to “establish their own household” – the highest percentage of all generations
  • Texas welcomed the most Gen Z overall (345,000), but West Virginia saw the highest net gain in Gen Z moves (+138%)
  • Vermont (-73%), Alabama (-68%), and Mississippi (-64%) were the states Gen Z were most likely to leave
  • The NYC metro area saw the biggest numeric influx of Gen Z members (183,000), but Austin-Round Rock, TX (+106%) had the greatest net gain

Generation Z — or Zoomers, as they’re sometimes called — have been the subject of many headlines lately. As they come of age, their differences from other generations in terms of workplace habits, home ownership ambitions, political views, and the use of technology are increasingly well-documented.

But what about moving? We know that Gen Z, like the generation before them, is burdened with less favorable economic outlooks, including poor housing affordabilityhigh rent, and student debt. Presumably, in light of these factors, some surveys find a record number of young adults are staying put and living with their parents

 

“In absolute terms, their top destination was Texas, which welcomed 345,000 new Gen Z residents in 2023. However, the state with the greatest net gain of Gen Z moves was West Virginia. “

 

When we look at the moving data, however, a different trend emerges. Despite making up just 12% of the population, Gen Z adults (aged 18 to 26) accounted for 26% of all moves that took place in America this year

In this study, we take a deep dive into Gen Z moving patterns to uncover how actively they’re moving compared to other generations, highlight what motivates their moves and reveal where they’re moving to and from.


Zoom Zoom: Gen Z is the Most Mobile of All Generations in 2023

The thing about America is that, as a nation, we move a lot less now than we did a few decades ago. Save for a blip in 2022 when the percentage went up, the overarching trend has been pointing down since the mid-1980s.

However, this isn’t true for Gen Z at all. 17% of them moved in 2023 — a number twice as high as the national average. It was also the highest out of all other generations.

By comparison, only 11% of Millennials (Gen Y) moved this year. That share dips even lower for older generations, as 5% of Gen X and just 3% of Baby Boomers changed where they live in 2023.

Not only are Gen Z the most mobile generation, but they’re also the ones bucking the overall downward trend in movingAfter a drop in 2020, which was likely caused by the COVID-19 pandemic, more and more Gen Z adults have been moving each year. And they’re the only generation to do so. 

Flying the Nest to Make Their Own: Key Reasons Behind Moves of Gen Z Members

Based on the U.S. Census Bureau data, the most common reason for moving among Gen Z members in 2023 was “establishing their own household”, i.e. most likely moving out of their parents’ home. 

Responsible for around 17% of all Gen Z moves, it was more popular with this generation than any other. Another reason for moving most distinctly popular with Gen Z was “relationship with unmarried partner” (read: move in with a significant other).

This reason drove around 8% of moves by Gen Z adults in 2023, which is higher than any other generation and is above the 5% national average. 

Despite reports of increased home-buying activity, Gen Z has the lowest share of moves associated with becoming a homeowner (≈5%) compared to other generations. 

At the same time, 9% of Gen Z adults moved for cheaper housing in 2023. The only generation for whom it was higher was Baby Boomers (10%).

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Almost Heaven: West Virginia Records Highest Net Gain in Gen Z Moves in 2023

So Gen Z is moving in record numbers, but where are they moving to and from?

In absolute terms, their top destination was Texas, which welcomed 345,000 new Gen Z residents in 2023. However, the state with the greatest net gain of Gen Z moves was West Virginia

In 2023, 138% more Gen Z adults moved to this state than left it. Four others — Utah (+137%), South Carolina (+136%), Colorado (+107%), and Kansas (+107%) — had at least twice as many members of Generation Z move in than move out.

States by net moves (only interstate moves are included)

State Net Gen Z Moves State Net Gen Z Moves
West Virginia 138% Vermont -73%
Utah 137% Alabama -68%
South Carolina 136% Mississippi -64%
Colorado 107% New York -57%
Kansas 107% Iowa -53%
Washington 97% Minnesota -53%
Idaho 96% North Carolina -48%
Kentucky 76% Wyoming -47%
Ohio 54% California -43%
Pennsylvania 52% Arkansas -43%

On the flipside, members of Gen Z were most likely to leave Vermont (-73%), Alabama (-68%), and Mississippi (-64%). It’s worth noting that New York (-57%) and California (-43%)  are states that often come out on top of net outflow rankings, and they feature here in the 4th and the 9th spot respectively. And speaking of the volume of moves, California alone saw over 415,000 Gen Z people leave the state in 2023.

To see what the Gen Z moving patterns looked like for all other states, check out our interactive map below.

Austin, TX Metro is a Gen Z Magnet: Top Destinations for Gen Z Moves

Texas and Florida didn’t feature high in state rankings, but their metros sure are up there for moving destinations among Generation Z members.

 

“17% of [Gen Z] moved in 2023 — a number twice as high as the national average. It was also the highest out of all other generations.”

 

Austin-Round Rock, TX (+106%) is in first place — it had twice as many Gen Z members move in than out of it. Florida, on the other hand, is represented by metro areas around Tampa, FL (+55%) and Jacksonville, FL (+38%), both posting healthy net gains. 

In line with state-level findings, Columbia, SC (+82%), Provo-Orem, UT (+53%), and Colorado Springs, CO (+37%) feature among the 10 metropolitan areas with the highest net gain in moves by Gen Z.

Metros by net moves

Metro Net Gen Z Moves Metro Net Gen Z Moves
Austin-Round Rock, TX +106% San Jose-Sunnyvale-Santa Clara, CA -39%
Oklahoma City, OK +88% Detroit-Warren-Dearborn, MI -37%
Columbia, SC +82% New YorkNewark-Jersey City, NY-NJ-PA -33%
Las Vegas-Henderson-Paradise, NV +71% Chicago-Naperville-Elgin, IL-IN-WI -32%
Nashville-Davidson-Murfreesboro-Franklin, TN  +78% Minneapolis-St. Paul-Bloomington, MN-WI -26%
Tampa-St. Petersburg-Clearwater, FL +55% Pittsburgh, PA -24%
Provo-Orem, UT +53% Los Angeles-Long Beach-Anaheim, CA -24%
Virginia Beach-Norfolk-Newport News, VA-NC +51% Miami-Fort Lauderdale-West Palm Beach, FL -24%
Jacksonville, FL +38% San Francisco-Oakland-Hayward, CA -22%
Colorado Springs, CO +37% Indianapolis-Carmel-Anderson, IN -20%

The other side of the table is dominated by metropolitan areas in California. As some of the most expensive places to live in the United States, metro areas around cities such as San Jose, CA (-39%), Los Angeles, CA (-24%), and San Francisco, CA (-22%) all many more Gen Z members leave than relocate here.

Incidentally, Florida also has a metropolitan area with one of the highest net losses of Gen Z residents. About 24% more members of Generation Z moved out of Miami-Fort Lauderdale-West Palm Beach, FL than moved there in 2023.

Curious about what the situation is near you? We’ve put all metros with a significant number of moves by Gen Z adults onto this interactive map.


Sources and Methodology

All data on moves, their origins, destinations, and reasons behind them was taken from the U.S. Census Bureau’s Current Population Survey and its Annual Social and Economic Supplements, as available via IPUMS. All estimates and percentages are based on moves within the United States.
For this study, we adapted the definition of generations from Beresford Research which defined them based on their age in 2023 as follows:
  • Gen Z: 18* – 26
  • Gen Y (Millennials): 27 – 42
  • Gen X: 43 – 58
  • Baby Boomers: 59 – 77
Technically, Gen Z includes anyone from age 11, but our analysis only included moves made by adults.
Net gain and loss for states and metropolitan areas was calculated as follows:
  1. # of people moving into the state or city, to
  2. the # of people moving out of the state or city,
  3. expressed as a percentage (%)

2023 Study: Where, How and Why Are Americans Moving This Year?

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Key Findings

  • More than half (52%) of all moves in America take place in the summer
  • Our survey findings suggest 40% plan on moving at some point this year
  • ‘Family’ (30%) and ‘Wanting More Space’ (25%) are the top reasons for moving this year
  • A total of 38% are moving for financial reasons, such as inflation, cost of living, and housing unaffordability
  • Climate change is a factor mentioned by 15% of Americans planning to move this year
  • 40% of those moving intend to stay within their city, but 18% are set on moving to a different state
  • More than half (55%) of those not moving this year would move if they had the means

 

Every year, millions of Americans move, and over half (52%) of those moves take place during what we in the moving business call “moving season” — otherwise known as the summer months of May through August.

So what does the moving season hold for us this year? To get a sense of how many Americans intend to move, when they’re going to move, and what drives their moving decisions, HireAHelper conducted a nationally representative survey of 2,000 adults in the U.S. earlier this month.

 

“The state most people have their sights on is California, where 11% would move if finances weren’t an issue.”

 

38% of Americans we surveyed intend to move at some point in 2023, collectively citing “Family“, “Looking for More Space” and “Wanting To Save Money” as the top reasons. A further 35% would move if they could, but find themselves struggling to afford housing where they want to live, or are struggling to afford the move itself.

Let’s delve into the findings and see how Americans look ahead to the 2023 moving season.


Moves in the Making: Four in Ten Americans Plan To Move in 2023

an illustration of someone taping a box. In the corner it's labeled fragileAs we noted earlier, nearly four in ten (40%) of our survey respondents said they are planning to move at some point this year. 

Moving intent is highest among the younger generation, as almost half (49%) of Gen Z respondents reported a planned move for sometime in 2023. And while this intent is still strong with Millennials (42%), it gradually fades with age, and dropping to a reported 27% for Baby Boomers.

Interestingly enough, Parents (41%) are more likely to be planning a move in 2023 than Non-Parents (36%). That said, that only applied to families with one or two kids. For families with three or more children, the percentage of those staying put exceeds the percentage of prospective movers.

Renters (46%) are more likely to be on the move than Homeowners (30%). However, only 25% of renters who are moving expect to own their next home, as 59% of renters reported moving to another rental.

Where are people leaving?

an illustration of white plates and cups being wrapped in brown packing paper. A currently empty cardboard box sits nearbyAmong people living in America’s biggest metropolitan areas, the intent to move is highest in Washington, D.C. (72%) and Los Angeles, CA (55%). There, the majority of residents we surveyed reported having plans to move at some point this year.

In San Francisco, CA (47%), New York, NY (46%), Philadelphia, PA (46%), and Houston, TX (45%), the share of people who reported intent to move this year fell just below half.

Conversely, within the metros of Charlotte, NC (16%), Orlando, FL (32%), and Chicago, IL (32%), the moving intent is the lowest among all metros with a sufficient number of respondents.

At the state level, New Jersey residents seem most keen to move (56%), whereas those in North Carolina (24%) are least likely to relocate in 2023.


Family, Square Footage and Finances: Top Reasons Why Americans Are Moving in 2023

The number one reason for those intending to move this year was reasons related to “Family” (30%), (such as “Being Closer to Family Members,”) with “Wanting More Space or a Bigger Home” (~25%) being the second most popular choice.

 

“Those who do plan on hiring some help for their move are looking to spend an average of $675…[and those] who expect to move without hired help are looking to keep it at an average of $312.”

 

However, if we look at the financial reasons, we’ll find that many Americans are moving either because of  “Foreclosure/Eviction” (7.5%), “Can’t Afford (Their) Current Housing” (10.7%), “(Moving Somewhere With) A Lower Cost of Living” (15.3%), or “Inflation” (17.2%).

If we add up all the respondents that said at least one of these financial reasons applies to them, the total share of Americans who intended to move due to financial pressures rose to 38%.

an illustration of a canvas wrapped in bubble wrap. it's stood on top of other packed boxes. Granted, the higher rates of inflation from 2022 seem to have leveled out, but our findings suggest that financial pressures continue to compel a significant number of Americans to relocate.

The financial reasons above were mentioned at the following rates by these demographics:

  • Families with children (40%) compared to childless households (37%)
  • People of color (44%) compared to white Americans (36%)
  • Renters (41%) compared to homeowners (35%)

Other popular reasons for moving in 2023 include “New Job” (16.2%), which, in fact, is more popular than moving due to “(Becoming) Unemployed” (9.8%).

Curiously, and unfortunately, more people are moving due to an “End of a Relationship/Divorce” (10.3%) compared to those moving due to a “New Relationship or Got Married” (7.1%).

an illustration of boxes being moved with a dollyOne significant reason that’s beginning to factor into the moving plans of Americans is “Climate Change” (14.9%), which is in fact distinct from “Want Nicer Weather” (10.4%).

According to estimates based on U.S. Census Bureau data, climate change affects some 20,000 moves per year, with experts suggesting that figure is set to increase.


Getting Practical: Planned Moving Distance and Estimated Cost

Based on our survey responses, 40% of people who are planning to move in 2023 are staying within the same city, while 33% intend to leave their current city, yet still stay within the same state.

Impressively, 18% of respondents intend to move to a different state. Specifically among those respondents, their reasons given were for “Better Weather” (38%), a “New Job” (34%), “Being Closer to Family” (21%), and “Seeking a Lower Cost of Living” (21%).

Thinking about the cost of their move, 44% intend to spend between $100 and $500 on moving, with an overall average being slightly higher at $530. This estimate includes buying moving boxes, potentially renting a truck, maybe hiring movers, etc.

Needless to say, not all Americans who plan on moving intend to hire movers, but 52% of them do, while 48% either intend to execute the move themselves or haven’t decided yet.

Those who do plan on hiring some help for their move are looking to spend an average of $675 between boxes, truck rentals, and movers. Those who expect to move without hired help are looking to keep it at an average of $312. (This figure is in line with nationwide averages of moving costs.)

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Would If I Could: Common Barriers Preventing Americans from Moving

Quite a few Americans are planning to move this year, and the number could have been even higher if it weren’t for certain factors keeping people from moving.

Of those respondents that aren’t moving this year or aren’t sure yet, 55% would move if they had the means and opportunity. The main reason they can’t move? They can’t afford it. People claimed they “Can’t Afford To Move” (58%) or they “Can’t Afford Housing Where (They) Want To Live” (38%).

But it’s not just the financial worries that keep Americans from moving. About a quarter of respondents in our survey who’d move if they could selected “Would Be Too Far Away From (Their) Family” (24%), “Worried About Making a Big Change” (25%) or “Worried It May Not Work Out” (27%), respectively.

Perhaps these concerns, as well as the general decline in the percentage of Americans moving partially explains why, our study found that, on average, Americans now move an average of eight times in their lifetime, down from a 2007 estimate of 11.7 times.


Dream Destinations: Where Would Americans Move if Anything Was Possible

One question we asked in our survey was about the state Americans would move to if money was no object. 

The state most people have their sights on is California, where 11% would move if finances weren’t an issue. Notably, Hawaii and Florida were the dream destinations for 9% of Americans, while New York and Colorado were the top choices for an additional 5% of respondents. 

Texas — a state that’s recently been a popular destination for corporate moves — would also be the go-to place to be for 4% of respondents.

A surprising 4% would leave the United States altogether if they could, but as many as 9% of our respondents would not choose to leave their state, even if money was no object.


Sources and Methodology
All data, unless otherwise stated, have been derived from the findings of the survey HireAHelper ran via Pollfish in May 2023. The survey used a nationally representative sample of 2,000 adults (18+) living in the United States.
Survey results were weighted by age, gender, and income using data extracted from the American Community Survey’s five-year data, collected from ~120,000 households.

Illustrations by Nero Hamaoui
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