2023 Study: The Year Gen Z Adults Moved More Than Any Other Generation

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Key Findings

  • Gen Z is the most mobile generation, as 17% of its adult members moved in 2023, compared to 8% across all ages
  • Around 16% of moves by Gen Z adults were to “establish their own household” – the highest percentage of all generations
  • Texas welcomed the most Gen Z overall (345,000), but West Virginia saw the highest net gain in Gen Z moves (+138%)
  • Vermont (-73%), Alabama (-68%), and Mississippi (-64%) were the states Gen Z were most likely to leave
  • The NYC metro area saw the biggest numeric influx of Gen Z members (183,000), but Austin-Round Rock, TX (+106%) had the greatest net gain

Generation Z — or Zoomers, as they’re sometimes called — have been the subject of many headlines lately. As they come of age, their differences from other generations in terms of workplace habits, home ownership ambitions, political views, and the use of technology are increasingly well-documented.

But what about moving? We know that Gen Z, like the generation before them, is burdened with less favorable economic outlooks, including poor housing affordabilityhigh rent, and student debt. Presumably, in light of these factors, some surveys find a record number of young adults are staying put and living with their parents

 

“In absolute terms, their top destination was Texas, which welcomed 345,000 new Gen Z residents in 2023. However, the state with the greatest net gain of Gen Z moves was West Virginia. “

 

When we look at the moving data, however, a different trend emerges. Despite making up just 12% of the population, Gen Z adults (aged 18 to 26) accounted for 26% of all moves that took place in America this year

In this study, we take a deep dive into Gen Z moving patterns to uncover how actively they’re moving compared to other generations, highlight what motivates their moves and reveal where they’re moving to and from.


Zoom Zoom: Gen Z is the Most Mobile of All Generations in 2023

The thing about America is that, as a nation, we move a lot less now than we did a few decades ago. Save for a blip in 2022 when the percentage went up, the overarching trend has been pointing down since the mid-1980s.

However, this isn’t true for Gen Z at all. 17% of them moved in 2023 — a number twice as high as the national average. It was also the highest out of all other generations.

By comparison, only 11% of Millennials (Gen Y) moved this year. That share dips even lower for older generations, as 5% of Gen X and just 3% of Baby Boomers changed where they live in 2023.

Not only are Gen Z the most mobile generation, but they’re also the ones bucking the overall downward trend in movingAfter a drop in 2020, which was likely caused by the COVID-19 pandemic, more and more Gen Z adults have been moving each year. And they’re the only generation to do so. 

Flying the Nest to Make Their Own: Key Reasons Behind Moves of Gen Z Members

Based on the U.S. Census Bureau data, the most common reason for moving among Gen Z members in 2023 was “establishing their own household”, i.e. most likely moving out of their parents’ home. 

Responsible for around 17% of all Gen Z moves, it was more popular with this generation than any other. Another reason for moving most distinctly popular with Gen Z was “relationship with unmarried partner” (read: move in with a significant other).

This reason drove around 8% of moves by Gen Z adults in 2023, which is higher than any other generation and is above the 5% national average. 

Despite reports of increased home-buying activity, Gen Z has the lowest share of moves associated with becoming a homeowner (≈5%) compared to other generations. 

At the same time, 9% of Gen Z adults moved for cheaper housing in 2023. The only generation for whom it was higher was Baby Boomers (10%).

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Almost Heaven: West Virginia Records Highest Net Gain in Gen Z Moves in 2023

So Gen Z is moving in record numbers, but where are they moving to and from?

In absolute terms, their top destination was Texas, which welcomed 345,000 new Gen Z residents in 2023. However, the state with the greatest net gain of Gen Z moves was West Virginia

In 2023, 138% more Gen Z adults moved to this state than left it. Four others — Utah (+137%), South Carolina (+136%), Colorado (+107%), and Kansas (+107%) — had at least twice as many members of Generation Z move in than move out.

States by net moves (only interstate moves are included)

State Net Gen Z Moves State Net Gen Z Moves
West Virginia 138% Vermont -73%
Utah 137% Alabama -68%
South Carolina 136% Mississippi -64%
Colorado 107% New York -57%
Kansas 107% Iowa -53%
Washington 97% Minnesota -53%
Idaho 96% North Carolina -48%
Kentucky 76% Wyoming -47%
Ohio 54% California -43%
Pennsylvania 52% Arkansas -43%

On the flipside, members of Gen Z were most likely to leave Vermont (-73%), Alabama (-68%), and Mississippi (-64%). It’s worth noting that New York (-57%) and California (-43%)  are states that often come out on top of net outflow rankings, and they feature here in the 4th and the 9th spot respectively. And speaking of the volume of moves, California alone saw over 415,000 Gen Z people leave the state in 2023.

To see what the Gen Z moving patterns looked like for all other states, check out our interactive map below.

Austin, TX Metro is a Gen Z Magnet: Top Destinations for Gen Z Moves

Texas and Florida didn’t feature high in state rankings, but their metros sure are up there for moving destinations among Generation Z members.

 

“17% of [Gen Z] moved in 2023 — a number twice as high as the national average. It was also the highest out of all other generations.”

 

Austin-Round Rock, TX (+106%) is in first place — it had twice as many Gen Z members move in than out of it. Florida, on the other hand, is represented by metro areas around Tampa, FL (+55%) and Jacksonville, FL (+38%), both posting healthy net gains. 

In line with state-level findings, Columbia, SC (+82%), Provo-Orem, UT (+53%), and Colorado Springs, CO (+37%) feature among the 10 metropolitan areas with the highest net gain in moves by Gen Z.

Metros by net moves

Metro Net Gen Z Moves Metro Net Gen Z Moves
Austin-Round Rock, TX +106% San Jose-Sunnyvale-Santa Clara, CA -39%
Oklahoma City, OK +88% Detroit-Warren-Dearborn, MI -37%
Columbia, SC +82% New YorkNewark-Jersey City, NY-NJ-PA -33%
Las Vegas-Henderson-Paradise, NV +71% Chicago-Naperville-Elgin, IL-IN-WI -32%
Nashville-Davidson-Murfreesboro-Franklin, TN  +78% Minneapolis-St. Paul-Bloomington, MN-WI -26%
Tampa-St. Petersburg-Clearwater, FL +55% Pittsburgh, PA -24%
Provo-Orem, UT +53% Los Angeles-Long Beach-Anaheim, CA -24%
Virginia Beach-Norfolk-Newport News, VA-NC +51% Miami-Fort Lauderdale-West Palm Beach, FL -24%
Jacksonville, FL +38% San Francisco-Oakland-Hayward, CA -22%
Colorado Springs, CO +37% Indianapolis-Carmel-Anderson, IN -20%

The other side of the table is dominated by metropolitan areas in California. As some of the most expensive places to live in the United States, metro areas around cities such as San Jose, CA (-39%), Los Angeles, CA (-24%), and San Francisco, CA (-22%) all many more Gen Z members leave than relocate here.

Incidentally, Florida also has a metropolitan area with one of the highest net losses of Gen Z residents. About 24% more members of Generation Z moved out of Miami-Fort Lauderdale-West Palm Beach, FL than moved there in 2023.

Curious about what the situation is near you? We’ve put all metros with a significant number of moves by Gen Z adults onto this interactive map.


Sources and Methodology

All data on moves, their origins, destinations, and reasons behind them was taken from the U.S. Census Bureau’s Current Population Survey and its Annual Social and Economic Supplements, as available via IPUMS. All estimates and percentages are based on moves within the United States.
For this study, we adapted the definition of generations from Beresford Research which defined them based on their age in 2023 as follows:
  • Gen Z: 18* – 26
  • Gen Y (Millennials): 27 – 42
  • Gen X: 43 – 58
  • Baby Boomers: 59 – 77
Technically, Gen Z includes anyone from age 11, but our analysis only included moves made by adults.
Net gain and loss for states and metropolitan areas was calculated as follows:
  1. # of people moving into the state or city, to
  2. the # of people moving out of the state or city,
  3. expressed as a percentage (%)

2023 Study: Corporate Relocation at Highest Rate Since 2017

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Key Findings

  • 593 (~9%) of America’s corporations moved headquarters since the beginning of 2022, the highest rate since 2017
  • 29% more companies moved their HQs in 2022-23 than in the previous fiscal year
  • 20% of corporate relocations happened within the same city; 31% moved to a different city within the same state
  • 62% of corporations moved to a city with a smaller population
  • According to our survey, 72% of people would be prepared to move with their employer, provided relocation costs were covered
  • Almost half (44%) of our survey respondents would be willing to follow their employer to a different state

Whether to cut costs, gain a more beneficial tax rate, or be closer to a target market, about 9% of corporations in the United States moved their headquarters within the past fiscal year — the highest percentage since 2016-17, according to Securities and Exchange Commission (SEC) filings.

States like New York and cities like Seattle are seeing corporate headquarters move away, while smaller cities outside large urban centers are becoming new homes to big companies in tech and pharmaceuticals.

Our study breaks down where companies are moving to, which states and cities they’re leaving behind, and whether workers are on board with following their employer to their new HQ location.

On the Move: Corporate Relocation Rate Highest in Seven Years

According to the most recent SEC figures, 593 (or 8.9%) of the roughly 6,700 publicly traded corporations in America moved their HQs in the past fiscal year (i.e., March 2022-March 2023).

2022-2023 had the highest rate of corporate headquarters relocation in seven years, and it’s been on the rise since it took a dip to below 7% in 2020 (likely due to the pandemic).

Comparing the absolute number of companies moving their offices year-over-year, the 593 corporations moving HQs in 2022-23 represents a 29% growth over the fewer number of companies (458) that relocated in 2021-22.

It is also the highest year-over-year bounce in a decade, besting even the post-pandemic return to activity in 2021-22. That was a banner year, where the number of corporations relocating their HQs went up by 25%.

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Top States

Florida for the Win: Which states are corporations moving to?

Not only are corporates moving in high numbers, but as many as 24% of those that moved chose to relocate their headquarters to a different state entirely. Here’s the breakdown.

Florida had 86% more corporations move their HQ there, compared to the number of companies that chose to move their head office out of Florida — the highest net gain of any state!

Texas, the state that in the last year has officially moved their welcomed Hewlett-Packard and Caterpillar Inc, among other companies, saw the second highest net gain (71%).

Two other states had notably strong showings, Arizona (+65%) and Utah (+57%), both saw very impressive growth in the number of HQs of America’s corporations they now host.

Which states are corporations leaving?

Office moving trends appear to be relatively similar to individual people’s moving trends, at least in the sense that leaving places like New York and California is a popular idea.

The state that corporations were most likely to abandon was, surprisingly, Washington, with 83% more companies leaving it than moving in. Notable departures include media company Arena Group, and Clearsign Technologies, a developer of emission control solutions.

New York (-51%) and California (-46%) aren’t far behind Washington, ranking second and third among the states that lost the most corporate HQs, respectively.

Among the companies that left New York are Philip Morris International and the financial firm Assurant, Inc. California’s noteworthy departures include the coworking space giant WeWork and clinical nutrition company Guardion Health Sciences.


Location-based Insights

  • Florida (+86%) and Texas (+71%) are the states with the greatest net gain of corporate headquarters in the past year
  • Washington (-83%) registered the highest net loss of corporate HQs since the start of 2022
  • Waltham, MA (+175%), Burlington, MA (+133%), and Spring, TX (+100%) had the most corporate move-ins, compared to the number of those moving out
  • Cambridge, MA (-40%), Seattle, WA (-37%), and San Jose, CA (-25%) are the cities with the largest net losses of corporate HQs in the past year

Top Cities

Going East: Which cities are corporations moving to? 

When it comes to specific destinations for corporates looking for a new HQ, Waltham, MA saw the highest corporate net growth across cities over the past fiscal year (+175%). (Five companies moved to this relatively small city on the outskirts of Boston, and not a single one left.)

Noteworthy new corporate residents of Waltham, MA include biotech and pharmaceutical firms such as Cogent Biosciences and CinCor Pharma.

Burlington, MA (+133%) and Spring, TX (+100%) are second and third in growth, respectively. Burlington’s newly headquartered corporations are software companies and biotech firms, while Spring, TX is where Hewlett-Packard moved their headquarters in a widely publicized move

Meanwhile, three cities in Florida are among the 10 with the highest net gains: Jacksonville, FL (+67%), Tampa, FL (+49%), and Miami, FL (+33%).

Which cities are corporations leaving?

Unexpectedly, the city that lost the most corporate HQs compared to the number it gained is Cambridge, MA (-40%).

This famous college town next to Boston, MA has long been a mecca for many biotech and pharma firms, which seemingly doesn’t leave room for previous industry giants. 

 

“Not only are corporates moving in high numbers, but as many as 24% of those that moved chose to relocate their headquarters to a different state entirely.”

 

Just beneath Cambridge, Seattle (-37.5%), as well as multiple cities in the Bay Area of California, lost multiple company headquarters over the past fiscal year compared to the number they gained. New York City (-13.4% ) also makes an appearance in the 12th spot.

It is worth noting that despite the net losses, dozens of companies still established their new headquartered in New York City within the past year, as well as in other net loss cities, like San Jose and San Francisco.

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Top Potential Reasons for HQ Relocations: Lower Taxes, Lower Rent

Based on our most recent moving study, Americans mostly move for new or better housing, or for a new job. But what are the main reasons behind corporate relocations?

One commonly presumed reason is the desire to cut costs, which can mean moving to areas where taxes are lower. This might explain why Florida and Nevada are seeing more corporations move in versus out. 

Of note, the Tax Foundation’s 2023 State Business Tax Climate Index measures, among other things, how burdensome state taxes are on businesses. It lists Florida and Nevada among the 10 least tax-burdened states. Meanwhile, Texas — a state without a corporate tax — is not too far behind in 12th place.

 

“Assuming moving costs are covered, over 72% of respondents in a nationally representative survey HireAHelper conducted earlier this month said they’d be ready and willing to move with their employer.”

 

Another reason for corporate relocation is that the cost of office space is too high. Looking at office rent levels across the country, most cities that registered net losses of corporate HQs (e.g., New York City and San Jose) are among the most expensive for business rental costs.

The cost of office space is a problem that’s also been exacerbated by the rise of remote work in the pandemic years. America’s biggest cities continue to struggle with high office vacancy rates, as companies remain remote, or adopt a hybrid work arrangement.

In support of this trend, our analysis of 2022-23 SEC filings showed that 62% of corporates that relocated their HQ in the past year moved to cities with smaller populations, and in turn, more affordable rental rates.

Employee Perspectives: Most Americans Willing To Move with Employer 

corporate relocation hireahelperIt’s sensible for corporations to seek better fiscal conditions for their business. But what about the employees that get caught up in corporate relocations and transfers?

We may not know what percentage of employees are forced to relocate when a corporation moves its HQ, but we do have data that suggests a significant percentage of employees would be willing to move for work.

Assuming moving costs are covered, over 72% of respondents in a nationally representative survey HireAHelper conducted earlier this month said they’d be ready and willing to move with their employer. Surprisingly enough, ~27% would be willing to move to a “nearby” state, and almost one in five (~17%) said they would consider traveling with their employer across the country.

On the whole, willingness to relocate with the employer reportedly decreases with age; Gen Y/Millennials (~78%), are more likely to move with their employer than Gen Z (~74%). 

Curiously enough, it’s actually Gen X that seems most amenable to moving to a different state on the other side of the country (~21% of Gen X respondents, compared to ~19% of Millennials and ~15% of Gen Z members.).

Having children doesn’t appear to dramatically affect the desire to follow the employer’s move, either. Over 75% of Parents would be prepared to make a move for their company, provided relocation costs were covered, which is actually more than the 69% of Non-Parents who said they were willing to move with the company they worked for.

People of Color (~78%) are more likely to consider such a move than White Americans (69%), with ~31% of people of color saying they would be prepared to move to a state in a different part of the country, compared to ~25% of white Americans.


Sources and Methodology
All the data used in this study, unless otherwise stated, were taken or derived from the public database of Financial Statement Data Sets, available on the website of the U.S. Securities and Exchange Commission (SEC).
Headquarters location was taken as the “business address” field of each company’s filing and each change in the business address of the company was counted as a move of their headquarters.
The annual HQ moving rate in a given year was calculated as the number of companies that changed address compared to the total number of companies that had filed with the SEC in that year, expressed as a percentage.
As per the disclaimer issued by the SEC regarding this data: “The Financial Statement Data Sets contain information derived from structured data filed with the Commission by individual registrants as well as Commission-generated filing identifiers. Because the data sets are derived from information provided by individual registrants, we cannot guarantee the accuracy of the data sets. In addition, it is possible inaccuracies or other errors were introduced into the data sets during the process of extracting the data and compiling the data sets.
Only companies based in the United States were included in the analysis.
Illustrations by Sean O’Brien
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